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  • What about Bob?

    This website features the work of Bob McKinnon. He is a writer, designer, podcast host, children’s author and teacher. What unites all of his work is the desire to help others move up in life – just as others have helped him.

    Read More
  • Social Mobility Lab Summit

    On April 28th, the Social Mobility Lab at The City College of New York hosted its inaugural End-of-Year Summit – marking a significant milestone in our mission to discover new ways to accelerate and expand opportunity for our students, their families, and the communities they represent.

    Watch the The Social Mobility Lab Summit
  • NPR Special Program

    On the 50th anniversary of The Piano Man, Bob interviewed Billy Joel to discuss his contributions to our ideas of struggle and success in America.

    The Piano Man at 50
  • Featured in Parents

    Check out Bob’s article in Parents Magazine about how to talk to your kids about social class.

    Parents Magazine
  • Welcome Wagon

    Bob visited the Kelly Clarkson Show to talk about the Welcome Wagon program and America’s Dreaming

    Watch Bob on the Kelly Clarkson Show
  • America Gives Thanks

    In this stand-alone companion to America’s Dreaming, New York Times bestselling author Bob McKinnon and celebrated illustrator Thai My Phuong craft a beautiful, sweeping story about the importance of speaking up for what really matters.

    Pre-Order Today
Three Little Engines

From Bob McKinnon comes this modern retelling of the beloved classic, Little Engine that Could, that asks young readers, “How does your journey differ from others?” It also serves as a thank you letter to all the parents, teachers, role models, and even strangers, who help to clear the storm or pull the tree trunk from their track.

Available in your favorite bookstores.

How did you end up here?

Have you ever asked yourself this question?  Or wondered why your life turned differently than you expected or from others you know.  On this site, you’ll find tools, writing and podcast episodes that explores this question and others.  Watch Bob’s TEDx talk to learn about his journey and the science behind how we see our lives and those of others.

Children’s Books

I think I can, I think I can, I think I… can’t?  What’s an Engine to do when even believing in yourself won’t get you to the top of the mountain? In this modern retelling of the beloved The Little Engine That Could, The Little Blue Engine and her friends attempt to reach the town on the other side of the mountain, but they quickly realize that not every engine is on the same track, and they all face different obstacles in their journey. In Three Little Engines author Bob McKinnon asks young readers: How does your journey differ from others?

While paying homage to the beloved classic, author Bob McKinnon acknowledges that although positive thinking and confidence are important, they are not always enough to help you succeed. In many instances, success requires a helping hand. This book is a gentle introduction to the idea of socioeconomic mobility and inequality in America. Heavily inspired by his own experiences, McKinnon teaches the youngest of readers how to recognize opportunity and inequality in the American Dream, and, most importantly, how to extend a helping hand to those on different tracks of life. At its heart, Three Little Engines is a thank you letter to all the parents, teachers, role models, and even strangers, who help to clear the storm or pull the tree trunk from your track.

Three Little Engines is now a New York Times best seller!  Order your copy today from your favorite online bookseller or your local bookstore:

 

What is Your American Dream Score

What is Your American Dream Score?

Spend five minutes taking this quiz, and you’ll find out what factors were working in your favor and what you had to overcome to get where you are today. At the end, you’ll receive an overall score and a personalized summary of the results (and probably a big dose of pride and gratitude).

Newsletter

Assistance

When I was younger, I benefitted directly from food stamps. My mom was raising three children on her own off of wages and tips earned from her job as a bartender. There was also a period when she was battling cancer and could earn no money at all.

Even then as a small boy, I felt the stigma of receiving food stamps; recalling specific times when I was told we couldn’t have a specific food item because we either couldn’t afford it or it wasn’t covered. This included some occasions when we actually were at checkout and had to return something to the shelves with great embarrassment as those behind us in line looked on in judgement.

Many years later, I had the opportunity to work with the state of California to redesign their food stamp program. One of the goals was to select a new name that would help de-stigmatize the program, as they found many eligible recipients were reluctant to apply for the benefit out of shame. The program was ultimately named CalFresh: Better Food for Better Living.

The phrase “better food for better living” summarizes the true benefits of the program and should be obvious. Children who aren’t hungry do better at school. Adults perform better at their work. Families have more resources to pay other bills, like rent or heat or school supplies.

I don’t think it’s an overstatement to say that I would not be where I am today had it not been for this assistance.

The same could be said for Bruce Springsteen, Oprah Winfrey, Barack Obama, Dr. Ben Carson, Howard Schultz (Starbucks), Lebron James and JD Vance – a few examples of the many people who have benefited from food assistance programs. In fact, about half of all Americans have or will benefit from this program at some point in their lives.

But most of us don’t like to talk about it. Our silence contributes to the stigma.

As I write this, over forty million Americans are at risk of losing their benefits because of the government shutdown. Of those, 70% are elderly, disabled or children. In fact, one in five US children currently receives food assistance.

Consider the inequities within the richest country in the world whose economic system produces the most billionaires in the world while also producing so many hungry children,

Earlier this week Billie Eilish was accepting an award sponsored by the Wall Street Journal. In front of many of those billionaires and other extremely wealthy people, she said, “Love you all, but there’s a few people in here that have a lot more money than me. If you are a billionaire, why are you a billionaire? No hate, but give your money away, shorties.” Putting her money where her mouth is, Eiilsh announced she was giving away the equivalent of 20% of her net worth (almost $12 million) to organizations providing food assistance or addressing climate change.

Of course, individual donations, while helpful in the short-term, aren’t the long term answer. Political action is. I find it incredulous that during any government shutdown members of congress, the executive branch and their respective staffs continue to get paid. Shouldn’t their salaries be the first funds cut? After all, their job is to fund the government and instead they are playing chicken with the American people’s food and healthcare.

If there is any shame to be felt related to food assistance, it should be from those who are literally getting paid to deny food to others.

So what are we to do? First off, try not to be ashamed if you are or ever were on food assistance. Second, tell others you were. Knowing people personally who benefit from programs reduces stigma and increases support. Third, don’t fall into the trap of judging who deserves or doesn’t deserve assistance. No one in America deserves to go hungry. Full stop.

This Week’s Recommendation: While we wait for others to do their jobs, consider donating to your local food bank or pantry. You can probably find your closest one by visiting Feeding America’s website.

Consider sharing this with your elected officials with a respectful request that they either do their job or consider not accepting their paycheck.


See all posts from Moving Up Mondays blog

Monday Morning Notes

Delivered to your mailbox each Monday morning, these short notes offer an opportunity each week to reflect on who and what contributes to where we end up in life. Readers tell us it’s a great way to start their week on a positive note. See the latest note below:

Assistance

When I was younger, I benefitted directly from food stamps. My mom was raising three children on her own off of wages and tips earned from her job as a bartender. There was also a period when she was battling cancer and could earn no money at all. Even then as a small boy, I …

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Attribution with Bob McKinnon

Attribution is a podcast, where people from all walks of life, reflect on who and what has contributed to where they ended up. Our hope is after each episode, you feel a little more inspired, grateful, or supported, then when you first hit play. Check out the latest episode below:

Episode 35: Class Matters w/ Richard Kahlenberg

Richard D. Kahlenberg is an education and housing policy researcher, writer, consultant, and speaker. He is also Director of Housing Policy and Director of the American Identity Project at the Progressive Policy Institute. The author or editor of 19 books, his latest is Class Matters: The Fight to Get Beyond Race Preferences, Reduce Inequality, and Build Real Diversity at America’s Colleges. This was a deep and challenging conversation about class, race, higher education, affirmative action and social mobility.

 

Richard Kahlenberg

Class Matters