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What is Your American Dream Score?

Spend five minutes taking this quiz, and you’ll find out what factors were working in your favor and what you had to overcome to get where you are today. At the end, you’ll receive an overall score and a personalized summary of the results (and probably a big dose of pride and gratitude).

Moving Up:
The Truth About Getting Ahead in America

This online platform takes you through the various factors the impact where we end up in life. It features compelling personal narratives, relevant social science, and documented mobility research and best practices- all written in a very accessible, quick hitting style.

Read new excerpts from Moving Up in Fast Company, Thrive Global and The Huffington Post.

The Invisible Dream

See what Americans told us about what their American Dream is and what it takes to achieve it. This research done in conjunction with Public Agenda and was the foundation for all the work that followed. It was made possible by the generous support of the Tides Foundation and Wendy Williams.

About Us

Moving Up is an initiative of GALEWiLL and is based on the premise that if we want to engage people on the issues like poverty, inequality and opportunity, then we must find new ways to bring them into the conversation. By allowing someone to assess their own station in life, they gain a better understanding of the myriad of factors that impacts someone’s ability to move up or down in the world.

Research suggests that this type of priming and personal framing can lead to increased support for issues and their corresponding solutions.

All content is written by Bob McKinnon,  author, educator and practitioner in the field of social change. Through his work as Founder of GALEWiLL, Bob has been fortunate to share the stories and advance the causes of everyday citizens and well known heroes who inspire us to make the world a better place.  Bob is also the author of  Actions Speak Loudest: Keeping Our Promise for A Better World, and  has produced two documentary films on social issues. He is an instructor for the School of Visual Art’s Impact!: Design for Social Change program and an Entrepreneur-in-Residence at the New School.  

In the spirit of Moving Up, here is Bob’s alternative bio:  “Bob McKinnon is the son of Daytona Roth, a former bartender who raised three children largely by herself in various row houses in Chelsea, Massachusetts and trailers in rural Pennsylvania. He is a proud former recipient of food stamps, welfare, Medicaid, Pell grants, student loans and numerous other government benefits.  His educational and professional success would not be possible without the kindness and effort of countless teachers, mentors, social workers, non-profit professionals, friends, family and individuals – many of whom will never know their impact on his life.  

Through this project, he hopes to pay tribute and thanks to all those who have helped him and others move up in life.


Thank You


We would like to thank the Ford Foundation for their incredible faith, support and partnership in the development of Moving Up. Their initial counsel was instrumental in framing the project and the subsequent support in both expanding the platform and development of the calculator made both possible.

We are also excited to be launching Your American Dream Score in conjunction with WNET, America’s PBS flagship station, and its Chasing the Dream initiative.

Our hope is that people from different backgrounds, experiences and beliefs, will find their score and share it with others to start more constructive conversations about how we come to be where we are in life.  We’re so excited that organizations like WNET, Ford Foundation and Facebook are providing the platform for those conversations to happen both online, in the community, and eventually in the classroom

Previous support from the Tides Foundation (Wendy Williams) and Photowings (Suzie Katz) funded previous aspects of this project (The Invisible Dream and #thx2 respectively).

Throughout the development of this project, we have benefited greatly from the guidance and wisdom of those listed below and others whose scholarship and commitment to helping others move up is unparalleled.


Isabel Sawhill and Richard Reeves, The Brookings Institution
Richard Kahlenberg, The Century Foundation
Irwin Redlener, Children’s Health Fund
Roy Wade, Children’s Hospital of Philadelphia
Russel Krumrow, Convergence Center for Policy Resolution
Suzanne Mettler, Cornell University
Robert Frank, Cornell University
William Platt-Higgins, Facebook
Vicki Zubovic, KIPP
James Marks, Deborah Bae, Martha Davis, The Robert Wood Johnson Foundation
Anne Adriance, The New School
Shai Davidai, The New School
Rachel-Rise Ruttan, Northwestern University
Kellie Specter, Geraldine Moriba PBS/WNET
Raj Chetty and Jordan Richmond, Stanford University
Paul Piff, University of California Irvine
Seth Godin