Word

Words matter.  At their best, they evoke common understanding, connection and feeling.  At their worst they mislead, misrepresent and divide.

All words are an abstraction of sorts, a representation of something very real.  On a range of issues, experts too often rely on particularly abstract words that are so open to interpretation one could drive a truck through it.

Metaphors are the opposite, they attach to an idea something we can easily relate to and understand.…