Could These 5 Words End Conflict?

We know both empirically and intuitively that the prospect of a reward is a more persuasive motivator than the fear of punishment. 

Yet under pressure, our instincts often lead us to threats of the latter.

We see this is our politics, in business, in relationships and with our own children.

Recently, over a lunch comparing parenting notes, a good friend shared an approach that was proving to be successful with his own son. While…